At Videre Video Productions, we like to think we are very honest to our clients, so we would like to explain exactly what is involved in the quotes that we send to potential clients. In this guide we will include exactly what’s involved in pre-production all the way to the delivery of content. We believe that it is very important for our clients to know that there are no additional or hidden extras. We will be talking about how we quote, not how other video production companies quote, so we will be including example quotes to give you an idea of what is involved.
Production companies in Los Angeles is providing the best idea for the production of the videos. The companies are using the correct idea and information for the production of the videos. It is offering the best results to the clients and enhancing the experience while hiring the services.
There is not always a cost for pre-production, because the client may already have planned exactly what they want and wrote all the scripts required. So in that scenario, our production crew would only be required for the filming and the post-production stage, so they will literally only be needed for their services and equipment. Some costs in the pre-production stage for large budget productions could include the following:
- Research of Scripts
Depending on the length of scripts, it may take time to study or breakdown the script for storyboards, but this stage is not normally included as a cost.
- Idea Generation
Again this is normally included without a cost. Our team will work together to generate a number of ideas to put forward to our client to give us feedback or to develop the ideas.
- Filming Schedule
Will will always include a filming schedule, with all of our productions. This is not something that costs anything, but it summarises all the pre-production we have done including locations, actors, equipment hire, permits, directions and anything else that leads into production.
Depending on the size of the budget or how much needs to be organised, there could potentially be a producer cost who will be in charge of organising everything that goes into a production.
- Film Crew & Cast
We have our own in-house production team, who cover most projects and this saves our client a lot of money. If we need a larger crew we will normally outsource the work to freelancers who we can trust, rely on and those who we have worked with before.
- Equipment Hire
We actually already have a lot of our own equipment including cameras, sound equipment and lighting, which again saves our clients a lot of money, because we do not have to hire the equipment from any outside companies. The only equipment we may hire includes large equipment such as camera jibs, crane or tracks.
- Storyboard Artist or Scriptwriter
Depending on the projects, such as for something very creative, we can hire a storyboard artist or a scriptwriter that we would work with alongside the clients brief.
There is a lot that goes into the production, which is mostly down to the crew, cast, equipment and expenses. Production is always the shortest amount of time that is spent on any project, but also the most expensive. Remember these are all the crew that might be required for a shoot, all budgets are different, have a look at the example quotes. It will also hopefully help you think about other options, give you extra ideas for what else we can include in your video.
Among all Interactive Marketing platforms, Mobile Marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it by the year 2016.
I am surely no rocket scientist nor Al Einstein (he said to me once, ‘You can call me, Al’ – it’s a long story) but anyone with half a brain or perhaps even less than that could foresee the future and see that is paved with mobile phones. I mean, who doesn’t have a cell phone these days?
“The number of advertisers using mobile advertising has doubled in just two years and accordingly mCommerce is growing right along with it. Marketers need to grow along with it.” That was something I wrote back in June titled The Rapid Rise Of Mobile Advertising And mCommerce. About a month later I scribed Another Reason Why Marketers Need To Be Mobile where I told of the fact that the “total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions is expected to hit $670 billion by 2015 – nearly three times as much as will be seen this year, $240 billion.”
And today I bring you the findings from a Forrester report the “U.S. Interactive Marketing Forecast, 2011 to 2016” which states that among all interactive marketing platforms, the one with the highest increase in terms of spending will be mobile marketing.
Now as you’ll see from the chart below, in terms of actual dollars, Search Engine Marketing will still lead the way but will in fact lose some of its interactive spending pie, falling from 55% to 44% from 2011 to 2016. Forrester analyst Shar VanBoskirk attributes the drop in dollars being allocated to Search Engine Marketing to the rise of biddable display media, the growth of mobile and investment in social networks and alternative search networks such as Facebook, YouTube and ratings and reviews sites such as Yelp.
Another not surprising, at least to me, takeaway from this report is the fact that Social Media Marketing will have the second highest growth rate (26%) after mobile marketing. Don’t worry, I’m not going to overload you with the latest Facebook, Twitter and Social Media in general stats, you know and have heard them all by now.
But… What’s perhaps most amazing, most incredible, most… ok, you get my point, but what truly caught my eye, is the fact that spending on Interactive Marketing as a whole will increase 85% from 2011 – 2016. Yes, 85%, with spending on Interactive Marketing accounting for 35% of all spending by the year 2016, up from 19% in 2011. Another way to look at it is by 2016, the amount spent on Interactive Marketing is expected to reach $76.6 billion, which is what is spent on TV advertising right now.
Obviously, at least I think it’s obvious, spending on television (AKA a non-Interactive platform) will increase as well over the next five years. Sorry to all those who have predicted and will continue to predict the demise of television and television advertising, and you know who you are, but television advertising is not going anywhere. It will continue to play a role in any integrated marketing campaign of offline and online strategies.
So, spending on Interactive Marketing is increasing 85% from 2011 to 2016, at least according to Forrester.
Where do you fall in all this?
Are you a marketer who currently allocates a portion of your budget to Interactive?
Do you plan on increasing your spend on Interactive over the next five years?
If so, which platform(s) do you plan on using more?