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Building the Nation

Internet SEO

Search Engine Optimization Marketing Strategy

SEO: The term stands for Search Engine Optimization. It’s a web marketing technique through “natural” or un-paid (“organic” or “algorithmic”) to promote a website among the visitor of search engines. There are SEO companies like Dynamics Digital that are there in the market as well, that help new bloggers to improve the stats of their website with healthy SEO practices. 

However, a search engine such as Google, Yahoo, MSN, ASK, etc. has a number of visitors in a day; to drive visitor to particular website SEO follows an On-page and Off-page optimization strategy to show visibility of a website in search engine result page (SERP).

On-page optimization and off-page optimization has been classified into the following sub-category. These following techniques are applied by a search engine optimization consultant to drive traffic towards a particular website with the help of keywords to b3e in a top 10 position in search engine result page – [SERP]

On-Page Optimisation:

  1. a) Keyword Research
  2. b) Keyword Density
  3. c) Web Page Optimization
  4. d) Title Tag Optimization
  5. e) Meta Tags Optimization
  6. f) Meta Descriptions Optimization
  7. g) URL re-naming

Off-Page Optimization

  1. a) Directory Submission
  2. b) Article Submission
  3. c) Blog Submission
  4. d) Press Release
  5. e) Link Building
  6. f) Social Bookmarking

Apart from the above techniques; SEOC – search engine optimization consultant also comes up with a unique technique to hook the visitor for longer period of time that’s through Social networking site – where they can create their own groups, promote images, video, quiz, survey, suggestion and opinion and so on. If you follow these strategies effectively one can easily rank in the top 10 positions in SERP – search engine result page.

All the above strategies are looking simple but they are not; and it’s up to you to how you follow this strategy to drive maximum traffic to your website and show the visibility in SERPs – search engine result pages.

However, the visitor comes to a website with the keyword typed in the search engine and the results they see in the search engine result page to land a particular website which they are looking for. So, you need to target the keyword effectively on the URL of a website with the help of an HTML Code with the proper utilization of keywords while optimizing Title Tag Meta Tags Meta Descriptions of a website.

As far as off-page optimization is concerned, you can promote the website by actively participating in Social networking sites, Writing blog, Articles, and Press release as per your website subject matter. If your website is related to products you can place deals and coupons by targeting deals site as you get traffic of multiple deal sites to your own website.

Search engine optimization plays a vital role in web marketing as the name itself suggests you optimize your website with help above strategy in a search engine to gain free visitor/traffic to your website and make the presence of a website for a long time in the world on online/web marketing.

Jaime
Jaime London is a writer, contributor, editor and a photographer. He started his career as an editorial assistant in a publishing company in Chicago in 2009.