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Single-Use Coupons: Why It’s Great For Businesses

Ordinary marketers are focused on driving new customers but the best ones know for a fact that the secret lies in just getting customers but retaining them.

In marketing, it is a known fact that customer retaining strategies are much more costly compared to ones that are simply meant to drive more customers into an enterprise.

Due to people’s desire to invite and attract customers into their business, they put out discounted prices and sale gatherings. This kind of strategy might be effective the first time around but the type of customers that you get might not be around to stand the test of time.

Any business would want its customers to be with them for the long-term in which case, single-use coupons become quite an effective strategy.

The Role Of Single-Use Coupons In Businesses

Single-use coupons refer to any coupon that is only applicable to a customer for one time. After it has been used, the customer will no longer be able to obtain a discount using the same coupon code.

One important aspect of single-use coupons is that it demonstrates exclusivity. Everyone likes to feel important. If you are able to make a customer feel that he is getting benefits exclusively then that can be a great selling point to make the customer want to keep on coming back.

In comparison to single-use coupons, the multiple-use ones are the kind of codes that make people want to rush into the store and purchase the item that they have always been eyeing.

The thing about multiple-use coupons is that the promo codes are unlimited. However, the items have quite a limited supply. With that, going to the store or the mall can feel quite a battle between customer to customer.

Using multi-use coupon codes can make you feel like a millionaire in just a day. However, the chances of these customers coming back after the sale is pretty low.

A multi-use coupon is good for one thing. On the other hand, a single-use coupon can serve for many things such as:

  • An introduction to the product

If you want to drive more sales to a new product, one effective way to make people realize the efficacy of your item would be through the use of a single-use coupon.

This is an attractive offer to customers because they get to purchase the item to a lower price. This also benefits you because the customer will see the effects of your item. If the product is actually good, the customer will be back to purchase more. This time, he will do so, in the item’s original price.

  • Customer engagement

There can also be cases of regular customers who need to be engaged to ensure longer commitment to the brand.

  • Customer retention

You could have a customer loyal to your brand for some time. However, due to change in circumstances, the customer have not bought an item from you for quite some time. If the customer truly does not need the kind of items that you sell in your store then he really will not have any reason to come back.

One way to be a bit more convincing is to give this particular customer a coupon code that he can use just this one time to purchase your goods. The discounted price will result in a customer adrenaline rush that convinces him to come to the store to look for items to buy.

As helpful as the single-use coupon can be in businesses, you need to mix it with a good strategy so that it can really help you build and grow your brand.

Bottom line

Despite the efficacy of single-use coupon codes, it can also be quite tricky to hand over these kinds of benefits to customers.

However, there is various ways you can strategize when it regards to this matter. You could make use of marketing initiatives that can attract customers such as spread betting that wouldn’t require customers to spend money. Instead, they can use the coupon points that they earn. If interested, you can check this link to learn more: Otherwise, another effective technique could be blogging and email marketing.

Jaime London is a writer, contributor, editor and a photographer. He started his career as an editorial assistant in a publishing company in Chicago in 2009.