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Vaping

Size matters, the changes in the E-juice market

The expansion and innovations of the vaping world have changed the way we view things, and also how we value the product, as we not have easy access to vaporizers, e-cigs, and vape liquid online. These changes I am speaking of relating to the era of sub-ohm builds. More and more tanks are being made like the TFV4 by SMOK or the Griffin by GeekVape which have bigger decks to build on to make room for sub-ohm builds.

Here is a little knowledge recap. Ohm is the property of resistance that the spun wire has, which changes the amount of energy required from the battery to heat it up. Additionally, the lower the ohm the more juice is being vaporized. These sub-ohm builds are much more performing than the clearomizers and cartomizers that we would see people use in 2013, for which, users would survive about a week with a 15ml bottle of E-juice. A more common size currently is the 30ml bottles, which seem to keep both shop owners and vapers happy. The bottles are small enough for the shops’ customers to come back on a recurring basis as well as lasting long enough for most vapers to be satisfied with this size. However, with the consumption of E-juice increasing owing to these sub-ohm builds, more vapers seem to request larger bottles. This is true however for the markets where sub-ohm tanks and builds have become more popular than your clearomizers or cartomizers.

The producers are changing their approach

Manufacturers of E-juice are noticing this change towards sub-ohm builds and are trying to adjust towards it. Some of these manufacturers are more concerned with how they are going to change the sizes of their bottles whilst others are tackling more extensive flavor research for sub-ohm builds. It is noted that these changes are a sign of an industry maturation where consumers are looking for more value/quantity for their money than before where people could see themselves purchasing a smaller bottle of premium E-juice for 20$ because it would last them about a week. Today those bottles have half that life span when used on sub-ohm builds

So manufacturers are adopting these changes and trying to cater to the consumer’s new needs in the vape world. More than 60ml and 120ml bottles are being made and vapers all around seem to be content with these changes. The rise of cheaper high-performing tanks, attys, and mods have all lead to an increase in quality and decrease in the price of E-juice which has consumers over the moon.

What your local vape shop might think

Some physical vape shops as stated previously seem to like smaller or average-sized bottles as it keeps their customers coming back and I would believe this to still be the case in European countries that have yet to catch up fully with America and it’s fast-paced vape industry. The big change being experiences still is the disappearance of 15ml bottles for the 30ml bottles owing to this sub-ohm innovation. This is true even in Europe.

However, some people argue that the bigger bottles sell really well for loyal brand customers, where they can show allegiance to flavors in the form of 60 or 120ml bottles. This is an interesting viewpoint as the market has been discussed to move toward less brand loyal mentalities and into a more value vs cost mentality. Either way brand loyalty will always be existent in all markets, as it is viewed as a label of quality.

If you are thinking of swapping to bigger bottles, make sure you are therefore doing so for the right brands. The price per quantity might diminish for bigger bottles but the decisions of purchase will be more based on battle harnessed opinions than on spontaneous purchases. On this note, Travis Anthony, owner of Vapor land thinks it is a good thing bigger bottles are becoming more common on the market, as they have always been available in online stores but never in your brick and mortar vape shops. It is bringing the cheaper alternatives of the internet to your local stores which in Anthony’s opinion will help keep local retail up and running.

What does this entail?

As it looks today the sub-ohm culture does not seem to be decelerating in the slightest. The swap to bigger bottles is impending but it has yet to reach all areas covered by the vaping industry. I believe we will see these changes happen sooner in America than we are likely to experience it in Europe. Even with some resistance from brick and mortar shops can be seen this is a change we ought to prepare ourselves for as it just makes sense. More quality liquid for a cheaper price. So, brace yourselves. Big bottles are coming, in due time.

Jaime
Jaime London is a writer, contributor, editor and a photographer. He started his career as an editorial assistant in a publishing company in Chicago in 2009.