Increase Your Conversion Rate With These Powerful Google Analytics Tips
One of the powerful tips in Google Analytics that you need to consider to increase your conversion rate is to monitor your bounce rate. As you may know, bounce rate is one of the crucial metrics in Google Analytics but still one of the commonly misunderstood concepts by lots of users. Simply explained, bounce rate refers to the percentage of single-page visits or web sessions. This is very important because it provides you information about the quality of your site. So in layman’s term, it is better to have lower rates because it means that the users of your website are satisfied with their experience and the content they receive.
The next tip that you need to consider is to measure the overall organic traffic for you to understand your users better. This will also help you to make sure that your site is effective and you also need to have great conversion and traffic rate. One of the best things about Google Analytics is that it offers you the opportunity to compare the traffic on your site by proceeding to Acquisition – All traffic – Channels. Consequently, you can now choose and do comparison so you will be able to see whether there is a growth in your online business.
Furthermore, it will also be beneficial to use internal site search in order to optimize your customers’ experience. As you my have experienced, data provides you the opportunity to create insights of value. With the data that you can get from the internal site search, you can make informed decisions on your site so you can create effective marketing strategies and so you can work on your conversion rates. Keeping track of your dataset will provide you also an idea of what your users and visitors would like to see on your site.
Measuring your SEO traffic quality is also crucial as it allows you to compare conversions. As you may have heard from other users, quality can be a subjective matter and this concept is quite hard to measure. However, the good thing about Google Analytics is that it offers some ways that will help you measure the quality of any traffic source such as display, PPC, email, PPC, social traffic and others. Furthermore, with the report of the quality of your SEO traffic, you can set the date range so you can compare the results by date.
It is also helpful to identify slow loading pages to enhance conversion experience. When analyzing data, patience is a virtue and this concept applies to all online stores. If you really want to make your visitors stay on your site so you can easily attract them to buy your products or avail your services, you have to do all the necessary means to make them stay on your site. This will give you more chance to encourage them make them purchase. You must always remember that they have short patience span.
Analyzing the behavior of your user is also a helpful tip. Some experts believe that the behavior of users as they navigate through your site is a challenging measure. However, one of the best things about Google Analytics is that it offers tools that would help you analyze your users’ behavior. This is possible by looking at the number of sessions with product views, cart abandonment and even the checkout abandonment rate. By looking at this, you will also see the underlying factors that affect the behavior of your users. Pay attention to those things as they would help you improve your users’ experience. Some SEO experts also use Auction time bidding feature to help them enhance their users experience. You may also consider that as one of your strategies.
Last but not the least, you should also look for conversion opportunities. You will be able to do this by using Google Adwords. A tool that offers wide variety of valuable information that also allows you to create better SEO strategy. As a result, you can improve your site conversion and other important metrics.
These are just some of the advanced and effective tips that you can consider to reduce your bounce rate and increase conversion rates.